I designed the AW22 lookbook for Urban Outfitters sportswear brand Iets Frans. The lookbook was designed with the look and feel of a magazine allowing us to feature key product whilst highlighting the lifestyle side of the brand. This also felt more apt for our target audience, rather than a more traditional book.

The magazine utilises graphic elements throughout which are central to the brand, such as the signature three dots and strong colour stories. The cover is complete with embossed topographic line work

Additionally, I worked on creating the branding for our ‘Iets Icons’ campaign. A campaign aimed at highlighting key product for the season through social teasers and animations.