Project
Tethera
Year
2022
Client
Urban Outfitters
Brand Identity / Graphic Design / Art Direction
Type
I worked as the lead designer to create the graphic identity for Urban Outfitters new outdoors brand Tethera. The identity was built to underpin the brands semi technical product and compliment both urban and outdoor styles.
As well as creating the brands logos, labelling suite and swing tags I worked on a dynamic photography direction, teaser animations and promotional digital assets.
