I was tasked with creating the branding, packaging and promotional assets for Iets Frans’ shoe collaboration with sports heritage brand Hi-Tec. The shoes ‘Terra CT’ (city) branding utilises a dot matrix system referencing the three dots synonymous with the Iets Frans brand. The graphic identity for the campaign features a mix of earthy textures, bold typography and signatures colours, promoting the heritage and contemporary styles the two brands are known for.

I also looked at utilising the identity for an event pop-up space, featuring over sized branding and Iets Frans compact foam seating.