Project
AW21 Lookbook & Campaign Artwork
Year
2021
Client
Urban Outfitters
Graphic Design / Art Direction
Type
I art directed the Urban Outfitters AW21 seasonal campaign. Inspired by ‘drawn on film’ animations the creative utilises bold marks and textures to interact with ‘repeat’ imagery and bring it to life. Supported by painterly incidentals it has a crafted but contemporary feel. The creative was rolled out across the UK and Europe used in-store across our womenswear and menswear departments, for mixed media window displays and digital and press assets.
I also designed the digital lookbook for the season.
